Alima Pure

When Kate O'Brien launched Alima Pure in 2004, she did it with the intention to provide her daughter with mineral makeup that was free from toxins and irritants. What she didn't know was that the mineral makeup industry would grow into a mulitibillion-dollar business in five years.

As Kate set out to make a line of toxin-free, completely safe, 100 percent pure mineral pigmented makeup, she utlized the color and pigmentation expertise she'd learned as an artist. Her goal was to make a line so beautiful that her daughter wouldn't miss or want to use conventional cosmetics. And she (and Alima Pure) succeeded, beyond her wildest dreams.