Launched in Vacouver, Canada in 2011, ILIA Beauty seeks to provide high-end, on-trend cosmetics in an ethical and sustainable way. The now LA-based line was founded by Sasha Plavsic after her curiousity was piqued when she tried to understand the ingredients on the back of a lipstick box. Contrary to many organic cosmetic brands on the market at that time, Sasha referred to her roots in branding and focused on the visual aesthetic of the line first. All the cream lip products are housed in a sleek, recycled aluminum case, which mirrors the quality of the product itself. Once that contemporary packaging was in place, Sasha determined it was important that the quality of her line stood out as something new and unique in the beauty industry. From here, she sought out several chemists and an organic supplier to create an ethical product that maintained full visibility from start to finish.
ILIA's ethical-sustainable approach is emobodied in each product from the line. Each piece is filled with up to 85% certifiied organic, bio-active botanicals that nourish and rejuvenate the skin. A combination of on-trend pigments and super nourishing elements has set ILIA apart from the conventions of organic beauty, and the line that began with only six lipsticks now produces more than 30 color cosmetics, with more on the way.