Conceived by a mother, formulated by a master cosmetic chemist, proven by powerful women like you. Plume's vision is that you have a vision, for yourself, for women, for the world. Your eyes are the windows to your purpose, your beauty, your soul and they demand emphasis. Plume Lash and Brow Enhancing Serum should enhance your natural beauty and remind you that your gorgeous vision deserves to be seen.
After the birth of her first child, Plume Founder and First Lady, Lauren Bilon, suffered from significant hair and eyelash loss. Her lashes regrew with a pharmaceutical product, but she endured dangerous side effects including discolored eyelids, burning skin, and blurred vision. To salvage her eye health, she turned to glue-on false eyelashes, but those led to a severe and painful eye infection. Disenchanted by her options, Lauren took the reins.
Lauren had a vision: to collaborate with Mother Nature to create a safe way for women to enhance and protect their lashes.
Through extensive research, she achieved dramatic eyelash enhancements from a host of natural ingredients. However, many of the ingredients were hard to find, required refrigeration, perished quickly, and refused to mix together. Lauren partnered with leading natural and organic cosmetics formulator Irene Schnell. A certified Master in Fragrance & Cosmetics science (EFCM), Irene transformed Lauren’s carefully curated ingredients into an all-natural, long-lasting, preservative-free, safe, and effective formula.
Through the power of women and Mother Nature, Plume Lash and Brow Enhancing Serum was born.